Betfair launched a new app for Android devices in Summer 2012. This app will enhance user gaming experience for Android gamers. Through the launch, Betfair continues to exceed the mobile customer’s expectations and specifically also enhances the betting experience for these customers.
Vice President of Betfair delighted at the launch
Vice President of Betfair, Raj Vemulapalli was delighted at the launch of the new app. In an official statement, Raj Vemulapalli mentioned that Android as a gaming platform is already popular. With the introduction of this app, customers of Betfair, both potential and existing, can look forward to an improved gaming experience, he said. He also stated that through this new app, Betfair is reassuring to customers its position as a leader in mobile gaming.
The mobile revenue earned by Betfair for the year 2012
The total revenue earned by the mobile betting division of Betfair in the present year is £ 22.7 million. This revenue was estimated to consist of an increase in the number of bets that were placed to make a total of 122% in the fiscal year of 2012 alone. Betfair has seen a massive return on the investments made on products, especially with regards to applications that were developed for iPads and iPhones.
These applications were considered a breakthrough for Apple devices and resulted in Betfair winning numerous online gaming market awards. The development of these apps and its benefits to Apple users were also featured among the Top 500 Apps that was surveyed and published by the Sunday Times. The Best of British Apps in collaboration with the United Kingdom Trade and Industry also published it in reports.
Betfair has also announced the growth of its mobile sector with the number of active mobile users estimated to be 275,000. This customer base is estimated to place around 44 million bets on their mobile devices, which was an increase by 122% for 2012. The £ 22.7 million earned in mobile bets was generated from a total number of bets worth £ 2.2 billion at Betfair casino. Players can view live scores for tennis and football through the app.