William Hill Casino Gains 13 Percent Rise in Profits with Mobile Betting

August 7, 2012 - by mosesbet · Filed Under sports news Leave a Comment 

The sudden boom in mobile betting has led to increase in bookmaker William Hill’s profits. The bookmaker recorded 13 percent rise in its profits on July 27, after a great performance by its online division.

Profits from various sporting events

Very good results at prime events like Cheltenham Festival and Grand National helped the revenues of the site climb up to 11 percent, which is €800.9m (£627.8m). It has also received pre-tax profits up to €182.8m (£143.3m) in the last six months. During the Euro 2012, bets increased by 61 per cent when compared to the results in the last four years. However, the results were not in William Hill’s favor until the semi-final level.

Retail estate and online business profits

The retail estate portfolio of the bookmaker, which has 2,370 shops, accounts for almost 25 percent of the entire market. The retail estate saw one per cent increase in the wagered amounts in spite of the horse racing competitions that were canceled due to the weather. The retail business profit has added four more shops and has also seen a 6 per cent increase, amounting to €140m (£109.8m).

The online business has helped William Hill Casino earn its biggest profit of 23 percent that amounts to £68.9 m. It has also led to 30 percent increase in revenue.

Mobile phone betting

During this period, players even wagered using mobile phones, increasing William Hill’s revenue. The online sports betting service has increased the profit up to 22 percent and the online games have increased it to 11 percent. Mobile betting has become a great option after the launch of the iPhone application that has brought almost 40,000 new players to the casino.

Ralph Topping, who is the Chief Executive of the William Hill Casino, said that mobile gambling has always been a prime priority for the casino. The revenue that the casino will get will surely outperform the expectations of the casino site, he added.

No doubt that William Hill Casino’s mobile gambling platform and online gambling have helped it gain a good revenue. The company has dedicated its success to investment and innovation of the entire team behind the casino site.

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