SBTech and Sisley International to Develop Live Betting Product

January 30, 2012 - by mosesbet · Filed Under sports news Leave a Comment 

Two well-known names in the sports betting industry – SBTech and Sisley International Ltd – are collaborating to develop a live betting product for the customers of Betshop.

Betshop is a one of the most popular online sports betting platform in Europe and is owned and operated by Sisley International Ltd. Together, the leading sports betting solutions provider and the online bookmaker have plans to launch a live betting platform, which members of Betshop could use to access thousands of games.

About the companies

Sports Betting Tech or SBTech was founded in the year 2007 and is one of the leading providers of customized sports betting services to traditional and online bookmakers in the regulated market. The company is popular for offering innovative, customizable solutions for offline, online and mobile betting and gaming platforms. Betshop, which is a highly popular name in the European betting market, was established in the year 1996 and is fast becoming one of the best options available for online and traditional betting.

SBTech is known for offering top-quality products and its seamless integration solutions to online gaming companies in Europe, which made it an obvious choice of Betshop. In early January 2012, the tech company had partnered with Gaming Media Group to launch the Mermaid Bet’s Sportsbook, which is a regulated bookmaker in the Danish betting market. The gaming solutions provider has also collaborated with Red star, a well known name in Russia and eastern European countries.

Alongside the real-world bookmakers, a number of online casinos and poker sites have also be using the gaming solutions offered by SBTech. With their top-notch live betting product for Betshop, SBTech is also offering Betshop the complete solutions for managed trading and risk management.

What to expect from the product

According to the CEO of SBTech, the new live betting product that the company is developing, will allow Betshop customers to enjoy more than 7000 live games in a month. With this new platform, Betshop aims at improving its existing platform to provide a better variety of betting options and more number of matches to the bettors. With the superior quality product offered by SBTech, Betshop could reduce its operational costs to a certain extent and generate higher revenues.


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